Dermatologist & Co-Founder of QUIA

Dr. Hana Lee

A dermatologist’s
quest for glass skin.

QUIA began with a vision:
Make clinical-level skincare part of everyday life.

Co-founded by Dr. Hana Lee, QUIA brings that vision to Korean-made formulas and simple daily rituals for hydrated, smooth, luminous skin.

OUR MISSION IS TO MAKE KOREAN SKINCARE SIMPLE, WITH THOUGHTFUL FORMULAS THAT CARE FOR SKIN AS IT CHANGES. WE BRING HYDRATION, RADIANCE AND SMOOTHER-LOOKING SKIN INTO EVERYDAY RITUALS, SO YOU CAN FEEL MORE CONFIDENT IN YOUR SKIN.

Dark spot care for a more even outlook.

Exfoliation for a fresh start at the surface.

Formulas for the pursuit of glass skin.

Overnight care designed for your downtime.

Hydration at the heart of every glow.

Ingredients with a purpose

Meet eight ingredients featured across QUIA skincare, each chosen with a role in caring for hydration, tone or texture.

Turmeric

A botanical ingredient known for its antioxidant properties. We pair turmeric with kojic acid in our overnight mask, bringing a botanical touch to a routine focused on dullness and uneven-looking tone.

Together, they form one of QUIA’s signature ingredient pairings: targeted care for a brighter-looking complexion, in a simple nighttime ritual.

Antioxidant CareSignature Pairing
Turmeric ingredient

KOREAN SCIENCE


SKINCARE INNOVATION.
FORMULATED IN KOREA.

Our skincare is formulated in Korea, where beauty innovation brings ingredients, textures and daily rituals together.

That approach shapes QUIA: thoughtful formulas and satisfying textures that make caring for your skin feel simple.

Our skincare is produced in Korea, where beauty innovation
brings ingredients, textures and daily rituals together.

That approach shapes QUIA: thoughtful formulas
and satisfying textures that make caring
for your skin feel simple.

In their own words.

From a softer feel to a more even-looking tone, women describe what QUIA has brought to their routines. These are a few of the experiences shared by our community.

“My skin feels nourished and very very moisturised.”

Sugandha C.

Collagen Night Wrapping Mask

350,000+*

women have chosen QUIA

“My tone evened out around week five.”

Fola

Turmeric & Kojic Acid Overnight Mask

*350,000+ women: figure published by QUIA as of October 12, 2026. Testimonials are excerpts from reviews published on quiabeauty.com. Individual results vary.